Events

The workshop is organised as part of the “Visual Persuasion in a Transforming Europe - the affective and polarising power of visual content in online political discourse” (PolarVis) collaborative research project. The research project aims to explore the impact of visual content on political polarisation in digitalised societies, with a specific focus on climate change and green transition. The key questions it addresses are how social movements use visual content in their communication, what characteristics these visuals have, how online audiences react to them and how this content spreads online fostering the emergence of like-minded or opposed groups.

The workshop includes the presentation and discussion of a dashboard that was produced as a result of the PolarVis research project. The dashboard outlines the project’s main findings on the visual communication of climate movements and presents suggestions on how to better adjust visuals to various goals (for example, to mobilise greater masses).